What if I told you the best way to get rich doesn’t require 12-hour workdays? In today’s digital economy, wealth lies in turning your passions into profit without sacrificing your sanity.
Here's how.
What if I told you the best way to get rich, doesn't require 12 hour workdays and 7 different businesses?
If you don't want to live your life like those guys, keep watching.
The idea you have to put 12 hours into an online business in 2025, is simply not true.
In the new digital, wisdom, value packed economy — the practical way to get rich is turning your passions into profit.
This isn’t a brand new theory. I'm aware of that.
People have been talking about this in the Personal Brand Space for years now.
But they're missing the crucial element.
The real power isn't in abandoning your current life to start from scratch. It's in strategically positioning yourself online while maintaining your income stream. This dual approach is what separates those who survive from those who thrive in tomorrow's economy.
I'm tired of hearing the same recycled advice:
- "Just package your job knowledge and sell it online!"
- "You already have skills, monetize them!"
These statements completely miss the point. You're looking to build something online precisely because you want to escape what you're doing now. Not double down on it.
This isn't about becoming another freelancer doing work you already despise. Or launching an agency in an oversaturated market where everyone with a laptop thinks they can print some bands.
This is about creating a system that works for you, not the other way around.
The digital economy rewards those who understand one fundamental truth: value creation doesn't have to consume your entire existence. The smartest players are building wealth while living life on their own terms.
How does someone build a personal brand online without sacrifcing their sanity or falling down the hustle culture rabbit hole?
Curation.
What is Curation? I think, the better question is — who is a Curator?
Curators are the modern age Mini Oprahs.
What do I mean?
First, realize everyone has 10s, 20s, maybe even 100s of interests. This is why the term Polymath — has gained so much popularity lately.
Oprah was the same way. On her show she did celebrity interviews, book club selections, social issues, current events, spiritual discussions, women issues and empowerment, career development, this list goes on and on. She didn't box herself into Politics. Or Fashion. Or Gossip. She provided her fans with fresh segments every day.
The fans didn't give af about the topics (to an extent) Oprah MADE the topics. She was magnetic, people watched for her.
So becoming Rich the practical way, is becoming your own Mini Oprah. Publishing your own Curation across the internet.
Leaning into our interests and turning the various topics we intake on a week to week basis into a well oiled digital empire.
This video/article will provide you steps on exactly how to achieve that so you have a very clear system to use to get rich, on your own terms.
I'm going to give you 5 clear steps to getting your personal brand rolling right now and the subsequent steps once you have a good foundation under you.
Step 1: Understand How A Personal Brand Works
When I started trying to find my way online, I was doing anything. Drop shipping, trading crypto, marketing agency, all the popular get rich get schemes online. I ran into road block after roadblock.
I did this, until I realized one thing.
When I would chill at the crib, I wasn't sitting there consuming content on online business get rich quick schemes.
I was consuming content about philosophy, mindset, business, the creator economy, self mastery and the list goes on and on.
That is when the switch flipped for me. I needed to be making content in the fields that I was already consuming for fun.
So many people (myself included) think we need to box ourself in to that one broad niche.
- Health
- Politics
- Productivity
- Stoicism
When that is simply not true. The real way to view personal branding is as an aggregation of all your interests into one. This creates your own class of brand that can't be replicated.
Don't belive me or my Oprah example? Take Joe Rogan then. The biggest podcaster in history
His interests include but aren't limited to:
- Comedy
- MMA
- Politics
- Health, Fitness, and Psychedelics
- Conspiracy Theories
- Aliens
And those are just the big buckets. He has a myriad of other micro niches he leans into from time to time.
What I'm trying to convey is that naturally — humans have MANY different interests. Those interests tend to evolve over time. Knowing that, we need to build our personal brand not around ONE thing but around many different things.
Our job is not to talk about ONE thing at a high level but to learn how to talk about ANYTHING while making it interesting.
This is why Brett Cooper can talk about the NFL and still pull in hundreds of thousands of views. People want to hear her yap, they don't care to much about what the topic is.
We aim to create an audience the same way.
So what I want you to do is start taking note of everything that perks your interest and make note of the subject matter. Go through your watch history, take notes. Open you awareness up. When you stopped scrolling on tik tok, twitter or insta — why did you stop?
Recognize the patterns. Once you have a good list — formulate the topics into "Tags".
Here's a look at mine from a few months ago.
Again, realize that the culmination or grouping of these "Tags" are YOUR niche.
Naturally over time, things will fall off and get added. That's fine, that's the point.
Your job is now not tied to a specific industry or "niche" but to yourself. You have to learn how to make anything you want to talk about interesting. The trick to that? Like the topic in the first place — the easier it is to not force yourself into writing/talking about something, the better.
So the TLDR; create content around many different topcis. You are much more desirable if you are a girl who blends goth, sports and the love for alcohol in her content than a girl who basis there whole brand around unboxings.
Curate your niche of one.
Step 2: Finding Your Platform
Now that we have our topics for what we are going to post online about, we need to find out a platform to post to.
It's not enough to just have cool ideas and thoughts. We need a vessel to get from Point A to Point B.
That vessel is obviously writing (all content creation comes from writing) and where we choose to publish that writing.
I personally think the 2x2 Method is the best way to go about finding a platform to post on.
What do I mean by this? One Long form Platform x One Short form.
Take a look at this table:
The whole point of this is to have a platform you can post to once a week while being able to send out daily content on the short form side.
You may notice that Twitter is on there a ton because even though the masses think it's a washed up social site — it is a great playground for playing with ideas.
The whole point of this is to put work in weekly by writing a long form piece of content that you can turn into a video/newsletter/blog post that will attract an audience and authority over time.
You can then break that longform content up into smaller chunks that can be distributed in short form.
I personally think you need to make Youtube your long form choice. It easily, has the best cap out of everything else out there. Adsense, community building, partnerships, there are so many advantages.
You don't even need to use your face if you don't want to. Regardless, I know that it isn't for everyone.
Whatever you decide to run with, just make sure you apply step 3 in this process.
Step 3: Consistent Creation
I cannot explain enough how much being consistent in anything in life is how you win.
One workout a week does nothing.
Eating healthy 1 out of 7 days does nothing.
Working on your brand 2 hours a week does nothing.
You need to get serious and level your mindset up to take the process serious. You need to romanticize the process.
What does that look like? If in step 2, you couldn't find a long form platform that suited you — that's fine. Just know, now you have to be posting everyday to your short form platform and be ready for 100 views and no likes.
Push past that slow sludge called "The Beginning". All the greats have experienced it, you do not get to magically jump this step because you feel entitled.
Bran from TikTok said it best.
You cannot rush greatness, get started and be consistent about your approach.
3 Month intervals, if you aren't familiar with that then check out my other piece here.
Step 4: 1000 Fans
The next step isn't really a step at all. It's a concept to strive for.
Most creators make the fatal mistake of chasing vanity metrics—followers, likes, views.
Your only focus should be securing 1,000 True Fans. This concept, popularized by Kevin Kelly back in 2008, is more relevant now than ever.
You should not start your personal brand approach by trying to go viral or gaining a multi million audience base.
In an era of algorithmic chaos and fleeting attention, these 1,000 people become your personal distribution network. They aren't casual followers—they're mega supporters who:
- Consume everything you publish
- Purchase anything you release
- Defend your ideas in comment sections
- Share your work without being asked
- Provide feedback that shapes your evolution
These fans don't just support you—they market you. They're your unpaid sales team, constantly bringing new people into your ecosystem.
The math is simple on this boys.
1,000 people spending $100/year on your products; boom you've got a six figure business.
That's the practical path to wealth creation—not chasing millions of lukewarm followers who never convert. Sell to people who want to be sold to, who believe in the brand, who believe in the destination.
So how do you cultivate these high-value relationships with your 1000 True Fans?
- Create with consistency (steps 2-3)
- Deliver disproportionate value relative to what you ask in return
- Engage personally with early supporters
- Make micro-adjustments based on their feedback
- Maintain authenticity — people can smell manufactured personas from miles away
Your true fans don't materialize overnight. They develop through repeated positive interactions with your work. Each piece of content is a trust deposit into the relationship bank.
Stop trying to be the next MrBeast or Emma Chamberlain. The world already has those people.
Be the only version of you that exists — curate your unique perspective and your 1,000 will find you.
Step 5: Package Your Knowledge Into Products
You've built the audience and earned their trust, now it's time to turn that attention into some bread.
The practical path to wealth in the digital economy is turning your expertise into products that sell while you sleep.
Heads up, here's some free game: if you're not selling a product, you're the product. Selling your time to clients and attention to platforms, is a recipe for disaster.
Digital products change this equation entirely:
- 95%+ profit margins
- Create once, sell infinitely
- Zero inventory or shipping
- Sell 24/7/365 without your involvement
Roy, what digital products should I sell?
Not gonna lie to you, this is where you have to put your big boy pants on and figure it out. It's so dependent on your strategy it's hard to give generic advice.
Hell, I don't even got an offer yet.
Whatever is, a good rule of thumb is to sell something your former or current self would use.
This is what I've seen work in these prices brackets:
Entry-Level Products ($15-50)
- Notion templates/systems
- Process and system documentation
- Curated resource libraries (i.e swipe files)
Mid-Tier Products ($50-500)
- Comprehensive courses
- Digital toolkits
- Membership communities
Premium Products ($500+)
- Intensive boot camps
- Done-with-you services
Start with an entry level product like I'm doing. It's less stress because you don't feel weighed down to deliver ungodly amounts of value. Lower ticket items have more flexibility when it comes to delivery promises.
The main tip I want to give is this: you're not selling information (that's freely available everywhere).
You're selling a streamlined path to results.
People don't buy products; they buy better versions of themselves that the product can produce. The internet has created the greatest wealth transfer opportunity in history.
We are blessed to live during a time like this. Don't get paralyzed by analysis just start.
Naval said it best:
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See you lot next week.
